I just read a blog in MediaPost about the “Roar of Crowdsourcing,” where Thom Forbes recalls how GAP unveiled its new logo, only to fold it back up and return to its decades-old original design.
“Crowd wisdom” ruled, with a GAP spokesperson writing, “We’ve learned just how much energy there is around our brand, and after much thought, we’ve decided to go back to our iconic blue box logo.”
But GAP didn’t close the door completely.
On its Facebook page, the retailer extends this generous invitation: “We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so that we’re asking you to share your designs. We love our version, but we’d like to see other ideas.”
That’s right. “We’d like to see other ideas."
Excuse me, GAP, but do you have a budget in mind?
No wonder we’re seeing more companies ask for free advice on Facebook, Twitter and LinkedIn.
They know they can get it.
One marketing employee with a large manufacturer recently posted a request for product designs on his LinkedIn page, saying it would “help a lot” with his upcoming management meeting.
He must have given a stellar presentation.
All he had to do was assemble the answers.
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