‘Scuse Me, Enterprise, But No One’s Snowboarding In Florida This Week.

Dear Enterprise Rent-A-Car:

Nice email you sent inviting me to “warm up” with a $9.99 weekend special. I really like the photo of the snowboard couple all bundled up and laughing in the wintery scene.

But the thing is, it’s 75 degrees here. Not every state in the country is blanketed with snow and ice.

Maybe you got the photo mixed up with your surfboard couple? Oh, no -- you sent the surfboard version to your Chicago mailing list? And your Toledo list, too?

Wow. You should find someone to help manage your e-blasts, which, by the way, is a term that makes e-marketing service provider MailChimp "cringe." MailChimp says to focus on e-relationships, not one-size-fits-all e-blasts. Good idea. Might keep you from falling asleep at the wheel next time. Just a friendly suggestion.

Off to the beach,

HQ