Branding And The Sixth Toe, Part II.

And so the story continues….

Yes, he’s a polydactyl cat, dozing outside The Ernest Hemingway Home & Museum in Key West. According to the museum’s website, Hemingway was given a six-toed cat by a ship’s captain, and some of the cats, like this one, are descendents of that original cat.

So instead of having five front toes and four back ones like normal cats, this one has six toes on his front paws.

They look like big soft mittens.

To think that this great-great-great-great-great grandcat of the one who sat and watched Hemingway write is mind-blowing.

Still, he looks like a normal puss. But HQ bets that if you were to own him, you’d go out of your way to point out his amazing hidden ancestry, his remarkable story.

Because it is remarkable.

A lesson for advertisers, don’t you think?

Look for the remarkable difference.

Then tell your story.