Take The Steering Oar With Your Tweets.

“The captain, who had been on the coast before and knew the ropes, took the steering oar."

-- from Richard H. Dana’s 1840 memoir, Two Years Before The Mast

HQ wishes more people on Twitter would take the steering oar and tweet their own unique messages instead of sharing information we can get from any news source.

The desired halo effect is becoming increasingly transparent.

I already know about Japan's devastating earthquake. I know daylight saving time started yesterday. I know about the foreclosure crisis. Am I the only one who’s tired of regurgitated news?

As Seth Godin writes this morning, he loves hearing about the next big thing, but he’s more interested in what "you're doing with the old big thing.”

What would happen if we were forced to retreat on retweets for just a day? I bet we would survive.