Monday, May 24, 2010

Ronald McDonald And The Cheese Factor.


Those wanting Ronald McDonald to retire because he promotes unhealthy eating underestimate the clown's cheese factor.

He’s aged well and people still like him. A lot.

When critics called for his retirement at McDonald’s recent shareholder meeting, CEO Jim Skinner said no way, declaring that the nearly 50-year-old mascot is a beloved ambassador for the McDonald’s brand and its Ronald McDonald House Charities.

Point taken. Ronald McDonald House Charities has done a tremendous amount of good for improving the lives of children and their families throughout the world.

But when Skinner added that Ronald “does not hawk food” (and here’s where it gets cheesy), the shareholders applauded and then booed the advocacy group.

After all, the group was indicting a clown for “sending insidious messages to young people.”

But why wedge their beef between McDonald’s and the public?

Wouldn’t a better place be between parents and their kids?

Monday, May 10, 2010

Ignoring Real Effects of BP Oil Spill Is Crude.


Never mind that marine life is being put in peril.

Let’s talk about hotel beds.

Ever since BP’s platform explosion, frustrations continue to spill over. Business owners, tourism officials and politicians are crowding onto the slippery-dickery debate dock of who’s going to suffer most from 5,000 gallons of oil leaking daily into the Gulf of Mexico.

Just for a moment, let’s skip past the dead birds and iridescent swirls of oily marshes and listen to a few laments:

From a wedding coordinator: “We’re trying to calm brides panicking that their beach weddings may be ruined by the stench of petroleum.”

From an environmental group (believe it or not): “If this spill happened just three miles off our coast, how many people from around the world would be cancelling hotel reservations?”

From a dive shop owner in Key West: “There are three sports in Key West: drinking, fishing and diving. In that order. The only one that is not going to be affected is drinking.”

Granted, businesses and industries have every right to be worried and mad about how their profits will be affected by the spill, but let’s hope they also acknowledge the danger posed to local wildlife and its habitats. Every day media introduce us to more photos of oil-soaked birds. How can any of us look the other way?

Interestingly, BP rebranded itself in 2000, making its name synonymous with Beyond Petroleum to communicate “a future independent of fossil fuels.”

Pretty slick.