No Time For Confusion.

I just read an ad about a watch. At least I think it was watch. The copy didn’t have the word “watch” anywhere. Instead, it used phrases like a “stunning presence on the wrist,” “an authentic luxury gem” and a “benchmark of quintessential design.”

Thank goodness the ad agency's art director included a photo of this “instrument for the professional” -- this “fine mechanism born to accomplish great feats.”

My gracious, the voice of the ad spoke with such civility!

Poetry in self-winding motion.

All I could think was that the w _ _ _ h sure must cost a bunch.

Oh, need the time? Just a sec while I look at the stunning presence on my wrist.