Sunday, August 21, 2011

A Crazy Brand Dream Starring NatGeo, O, G, Tag, Ore-Ida, DQ, SEO and the Y.


Last night I had this crazy dream that I lived in the Land of Abbreviations, Acronyms and Portmanteaus (LAAP). I poured myself a glass of G, turned on some Lady A and read an issue of O. I worked out at the Y and washed my BMW. I ate at KFC, watched NatGeo and then switched to Syfy. I ironed my DKNY blouses and rode my Hog (making sure I wore my Tag so I wouldn’t forget the time).

I learned that GEICO wasn’t the name of a gecko but instead stood for Government Employment Insurance Company. (As my gecko-eating alter ego will tell you, this really blew my other mind and I will never ever look at GEICO the same way again.)

I raced by the Shack, the Hut and the Ritz. I left the Citi, dropped in at NPR and whizzed past the NRA.

I confused REO with SEO, which made me wonder why there isn't an SEO Speedwagon.

I even invented my own abbrev: “Ida” for Ore-Ida (Ore-Ida, I know your name is a portmanteau of Oregon and Idaho, but I’d much rather have a friendly conversation with Ida because she’s “All Righta”… maybe you should do a national search for the perfect Ida?).

And then I woke up. Someone in the house said DQ.

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