JetBlue’s “All You Can Jet” promotion almost makes me want to trade my astral flights for an Airbus320.
Since announcing its $599 “buffet-style” flying pass just a week ago, the airline with the tagline, “Happy Jetting,” has sold out of passes.
But marketing buzz hasn’t lost an inch of altitude. In fact, it’s gained a few thousand feet. A company spokesman attributes the promotion’s success to social media, namely Twitter.
As I could have predicted, the chicken-little industry experts are already chirping and posturing, asking if this hugely creative idea will really help JetBlue.
C’mon, chicken littles. JetBlue wanted to fill seats during a slow period and build some buzz. It’s a chance for them to win new customers, to show how fun and different they are. As long as they uphold their customer-service side of the deal, future promotions and profitability look promising.
Socializing a truly creative idea is such a breath of fresh air, isn’t it?
No comments:
Post a Comment